As a printer that provides ink-on-paper products this new world of blogging and social media presents a conundrum. How does Clarke, Inc embrace this new technology?

As we survey the market and its rapidly changing environment I keep one thing in mind: Back in the 1950s and early 196os it was said that television would cause the demise of printing. Do you know what the most popular publication of all time is (other than the Bible)? TV Guide Magazine.

My challenge is to determine how Clarke, Inc. can make TV Guide happen again using blogging and social marketing.